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The programme includes core courses of sectoral/functional areas, Non-Teaching Credit Courses (NTCC) of sectoral/functional areas, university core courses and university elective courses arranged semester-wise. The importance of each course is defined in terms of credits attached to it. The credit module attached to each course has been further subdivided in terms of contact hours i.e., Lecture hours (L), Tutorial hours (T) and Practical hours (P). The Bachelor of Arts (Tourism Administration) course at Amity University blends both theoretical knowledge and practical experiences with industry interfaces including guest lectures, workshops, and international trips. Furthermore, the programme aims to expose students to the corporate and the professional world through a summer internship programme.
According to the World Travel & Tourism Council, 347 million jobs will be created over the next 10 years, making the travel and tourism industry a global leader in the employment sector. Graduates can find career opportunities in travel companies as marketing professionals, tour and experience guides, relationship managers, holiday consultants and in the hotel and services sectors too. A strategic hub for the world’s leading airlines, Dubai also offers graduates of tourism opportunities as in-flight crew and ground and ticketing staff.